Fourcities
FourCities Seller Signal · September 2026

The market is moving. Just not forgivingly.

A seller-focused reading of verified local data—translated into pricing pressure, preparation decisions and the money you may keep.

Q2 regional sales1,870−3.9% year over year
Detached inventory2.3 monthsQ2 2026
Detached days on market14 daysmedian · Q2 2026
July all-type inventory3.9 months−9.4% year over year
01
Local price signals

Four markets. Four different reference points.

A benchmark or median describes a broad market—not the value of a particular address. The useful question is what each signal suggests about today’s seller strategy.

July 2026

Cambridge

$662,100

Composite HPI benchmark

−1.3% month over month · −6.3% year over year

Buyers have evidence to negotiate. Launch pricing must be supported by the closest comparable homes—not last year’s expectations.

July 2026

Kitchener–Waterloo

$633,300

Composite HPI benchmark

−1.3% month over month · −5.5% year over year

A precise first impression matters. Overpricing risks losing the early attention that produces the strongest comparison set.

Q2 2026

Waterloo Region

$760,000

Single-detached median

−5.0% year over year

Detached supply remained relatively tight at 2.3 months, but sold homes took slightly longer. Buyers were selective, not absent.

Q4 2025

Guelph

$930,000

Single-detached median

−7.0% year over year

Official newer local statistics remain on hold. Treat this as a dated reference—not a current valuation—and rely on fresh property comparables.

02
What sellers should do

Protect the launch, not the asking price.

01

Price from today’s competing choices

The homes buyers can choose now matter more than a neighbour’s sale from a different market phase.

02

Prepare around buyer objections

Spend where presentation removes hesitation. Avoid an automatic renovation list with no clear return.

03

Plan from net proceeds

Mortgage payout, commission, HST and closing costs determine the money available for the next move.

Demand pocket

Below $800,000 was the region’s tightest detached segment.

In the second quarter, Waterloo Region’s detached market showed its strongest demand relative to supply below $800,000. That does not guarantee a sale, but it can change how a seller thinks about positioning near a major price boundary.

Data caution

Guelph needs a different standard of proof.

OnePoint reports that newer Guelph statistics are temporarily unavailable while its MLS data is refined. FourCities will not disguise an older number as current. A present-day Guelph decision should use recent property-level comparables.

Source ledger

Every number should be traceable.

Waterloo Region data is published by CREA in cooperation with the Cornerstone Association of REALTORS®. Guelph figures and the availability notice are published by CREA in cooperation with the OnePoint Association of REALTORS® – Guelph & District.

Waterloo Region July 2026 report ↗Waterloo Region Q2 activity ↗Waterloo Region market conditions ↗Sales by price range ↗Guelph median-price report ↗Guelph data-availability notice ↗

*The listing-side illustration compares 3% with Fourcities’ 1% listing fee and applies 13% HST to both. Any buyer-agent amount is separate, negotiable and excluded because it is unchanged in the comparison. Market statistics identify broad trends and do not determine a specific property’s value. This report is not an appraisal or a prediction.

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